![]() If someone likes your post you have no way to contact them again when your game is on sale. You can’t upload a custom profile picture - you have to pick from a couple dozen pre-made icons. (In fact you can only follow someone from the mobile device). For instance imgur has a way to follow other imgurians but nobody really uses it. Imgur is terrible for making people fall in love with you. My choice is an email lists because it works the best, but other options are Steam wishlisting, Joining a Discord, following you on social media. You need to figure out another marketing platform that will move them from interested down to actually buying your game. Imgur can only get someone from "Unaware" to interested. (If this doesn’t make sense or you have never heard of the marketing funnel, please read this article I wrote all about the funnel.) Understanding the funnel is the core to understanding how to do marketing. imgur is just once piece in your overall marketing strategy. You are not going to sell 1,000,000 copies even If you stay on the front page of imgur for a week. The best you can do is get people who don’t know you exist into people who are merely aware of your game. imgur is a top of the funnel marketing tactic. So as a big thank you please follow him on Twitter and his associate who co-developed this strategy and wishlist his game (it comes out October 17th) as a big thank you So here goes.īefore I blow your mind with this strategy let me bring some reality here first. I asked Adrian and thankfully he said it was ok to share this. I thought I would pay it forward and share it with the greater indie game community. It has worked for me at least 3 times earning me over 374,000 total views. This strategy was invented by Adrian Kaiser and his expert marketing team. For now. A few months ago I learned this strategy from a secret Google document that was being passed around by a couple top-tier games marketing people in private forums. There are very few places left where a non-curated feed is still possible. Algorithmic based feeds and paid advertising on Facebook and Twitter has made organic traffic almost impossible now. Organic traffic is hard to come by these days. It was just me uploading some pictures and writing a little bit about my game. And best yet I didn’t have to spend anything to “boost my post” or convince some features editor to write about it, or pay an influencer. If you're using a modern browser, it automatically plays the file, as shown above.Almost 150,000 views, hundreds of comments, all looking at me and my game. The easiest way to play a GIFV file is to open the file in your browser. Your browser does not support HTML5 video. Here's an example of an animation presented as an animated GIF (on the left) and an H.264 video (on the right): Animated GIF Videos can be encoded with fractional frame rates, such as 29.97 frames per second, which is the standard frame rate for NTSC video. GIF frame rates are limited to whole numbers, such as 30 frames per second. H.264 and WebM support 24-bit true color (eight bits each for red, green, and blue values), which can produce up to 16,777,216 different colors. Diffusion can simulate greater variation in color, but this can produce a grainy result for photographic images. GIF uses only 8 bits to encode color information, which provides a fixed palette of up to 256 colors. Video compression settings can be tweaked to create a file size as much as 95% smaller than an animated GIF. GIF uses run-length encoding, which only significantly reduces file sizes when there are large areas of solid color. Video/GIFV can begin playing as soon as it begins to download. The entire GIF must be downloaded before playback can begin. Advantages of using GIFVĪdvantages of using video instead of a traditional animated GIF include: The server is configured to serve the video using the extension ".gifv," but the video's file format is unchanged. When you view a GIFV file on a website such as Imgur, you are actually viewing a video file, which would normally have the file extension. It uses the H.264 or WebM video formats, which have widespread support in modern web browsers. It is not a unique file format, but rather an approach to serving video files using the HTML tag. GIFV is an alternative to the animated GIF format for presenting animated images on a web page. ![]()
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